Every romantic city has an iconic feature that defines its skyline. Usually these take the form of larger-than-life pieces of infrastructure, buildings or monuments. In L.A. one might argue that no built feature quite compares to the elegance and ubiquity of the palm tree, swaying softly overhead, silhouetted against the sunset. These aging captives from distant places thrive despite all odds to contribute a vague sense of unity to an otherwise discordant urban region.
And yet, why is it that most of us know so little about them?
Know your Palms is Commonstudio’s latest hyper localized initiative, aimed at enriching the way Angelenos look at their skyline. To achieve this, we used our own neighborhood of Palms in West LA as the site of a guerilla-style postering campaign. Strategically placed flyers (complete with souvenir tear-offs) help pedestrians identify the most common palms in their neighborhood and share their knowledge with friends. It’s an unsanctioned public relations campaign for the cities’ voiceless vegetative inhabitants.
Help us spread the word by using the hashtag: